The Rise of AI Actors: Hollywood Studios' Controversial Proposal Sparks Outcry

 


Hollywood studios are considering a controversial proposal that involves the use of digital actors created through artificial intelligence (AI), according to recent developments discussed during a press conference where actors from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) confirmed their decision to go on strike. The proposal, described as resembling a plotline from the popular TV series "Black Mirror," was revealed by Duncan Crabtree-Ireland, the chief negotiator for SAG-AFTRA.

The Alliance of Motion Picture and Television Producers (AMPTP), representing Hollywood studios, stated that their proposal included a "groundbreaking AI proposal that protects actors' digital likenesses for SAG-AFTRA members." However, when pressed about the specifics of the proposal, Crabtree-Ireland expressed his concerns. He explained that the studios suggested background performers could be scanned and paid for only one day of work. In return, the companies would gain ownership of the scan, the actors' image, and their likeness. The studios would then have the right to use these digital replicas indefinitely on any project, without requiring consent or providing any additional compensation. Crabtree-Ireland's remarks questioned the studios' characterization of this proposal as "groundbreaking" and urged a reconsideration of its implications.

The issue of generative AI has been a contentious topic in the negotiations between SAG-AFTRA and the studios, and it has also been a significant factor behind the ongoing writers strike. Fran Drescher, the president of SAG-AFTRA, emphasized the importance of taking a stand during the press conference. Drescher warned that failure to address these concerns could result in actors being replaced by machines, placing everyone in jeopardy. With the strike announcement made, SAG-AFTRA confirmed that the industrial action would officially commence at midnight.

The presence of AI-generated digital actors raises various ethical and artistic questions about the future of filmmaking and the role of human performers. While technological advancements have allowed for impressive visual effects and the resurrection of deceased actors in certain cases, the prospect of studios exclusively using AI replicas without the involvement or consent of real actors is generating significant controversy.


Comments

Post a Comment

Popular posts from this blog

AI and data annotation: the hidden labor behind the AI revolution

Image
Artificial intelligence (AI) is transforming the world in unprecedented ways. From chatbots to self-driving cars, AI systems rely on large amounts of data to learn and perform complex tasks. But where does this data come from and how is it processed? The answer is data annotation, a labor-intensive and often overlooked aspect of AI development. Data annotation is the process of labeling data with relevant information, such as categories, keywords, tags, or coordinates. Data annotation helps AI systems understand and interpret the data they are fed, and enables them to produce accurate and reliable outputs. For example, data annotation can help a computer vision system recognize faces, objects, or scenes in an image; or help a natural language processing system understand the meaning and sentiment of a text. Data annotation is not a simple or easy task. It requires human intelligence, attention to detail, and domain knowledge. Depending on the type and complexity of the data, data annot...
Read more

Here are the skills Business Analysts possess

Image
Business Analyst position has become increasingly indispensable in the AI-booming era. As organizations seek to maximize their value, optimize processes, and stay competitive, the demand for skilled professionals who can comprehend complex business problems and provide data-driven solutions has reached new heights. Business analytics, as a growing field, presents exciting opportunities for those looking to make a meaningful impact on the success of organizations across the world. As a senior business analyst with extensive experience in various industries, I am keenly aware of the criticality of communication skills in this domain. In this article, we will explore the key attributes and expertise required to thrive as a successful business analyst, emphasizing how effective communication plays a pivotal role in shaping a rewarding career in this ever-expanding and dynamic field. A skilled business analyst possesses a diverse and dynamic set of abilities that enable them to drive meani...
Read more

Tesla's Dojo Supercomputer: Redefining AI with Unprecedented Computing Power

Image
Tesla's (TSLA) stock is experiencing a remarkable surge in pre-market trading, and the catalyst behind this dramatic upswing is an optimistic report from Morgan Stanley, which underscores the transformative potential of Tesla's cutting-edge Dojo supercomputer. This surge in stock value is a direct result of Morgan Stanley substantially raising its price target for Tesla's stock, emphasizing the game-changing capabilities of Dojo. Dojo stands as Tesla's proprietary supercomputer platform, meticulously engineered from scratch to cater to the demands of AI machine learning, particularly in the domain of video training. Tesla harnesses the wealth of video data generated by its expansive fleet of vehicles and processes it through Dojo's custom-built infrastructure and chips. What sets Dojo apart is its extraordinary computing power, boasting the capacity to perform a staggering 100 Exa-flops of operations by the end of 2024. This mind-boggling computational capability i...
Read more