The Rise of AI Actors: Hollywood Studios' Controversial Proposal Sparks Outcry

 


Hollywood studios are considering a controversial proposal that involves the use of digital actors created through artificial intelligence (AI), according to recent developments discussed during a press conference where actors from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) confirmed their decision to go on strike. The proposal, described as resembling a plotline from the popular TV series "Black Mirror," was revealed by Duncan Crabtree-Ireland, the chief negotiator for SAG-AFTRA.

The Alliance of Motion Picture and Television Producers (AMPTP), representing Hollywood studios, stated that their proposal included a "groundbreaking AI proposal that protects actors' digital likenesses for SAG-AFTRA members." However, when pressed about the specifics of the proposal, Crabtree-Ireland expressed his concerns. He explained that the studios suggested background performers could be scanned and paid for only one day of work. In return, the companies would gain ownership of the scan, the actors' image, and their likeness. The studios would then have the right to use these digital replicas indefinitely on any project, without requiring consent or providing any additional compensation. Crabtree-Ireland's remarks questioned the studios' characterization of this proposal as "groundbreaking" and urged a reconsideration of its implications.

The issue of generative AI has been a contentious topic in the negotiations between SAG-AFTRA and the studios, and it has also been a significant factor behind the ongoing writers strike. Fran Drescher, the president of SAG-AFTRA, emphasized the importance of taking a stand during the press conference. Drescher warned that failure to address these concerns could result in actors being replaced by machines, placing everyone in jeopardy. With the strike announcement made, SAG-AFTRA confirmed that the industrial action would officially commence at midnight.

The presence of AI-generated digital actors raises various ethical and artistic questions about the future of filmmaking and the role of human performers. While technological advancements have allowed for impressive visual effects and the resurrection of deceased actors in certain cases, the prospect of studios exclusively using AI replicas without the involvement or consent of real actors is generating significant controversy.


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