From Groot to Generative AI: Disney's Quest to Redefine Entertainment with Technology

The Walt Disney Company has embarked on a strategic endeavor to delve into the potential applications of artificial intelligence (AI) across its multifaceted business domains, as revealed by a report from Reuters. This undertaking is aimed at achieving a dual objective: reducing operational costs and enriching customer experiences. This decision has been made despite the ongoing contentious scenarios created by strikes involving Hollywood writers and actors, some of whom view AI as a formidable adversary. Among the diverse applications envisaged by Disney, a prime focus is on harnessing AI to effectively manage the astronomical expenses associated with producing movies and television shows. It's not uncommon for major film releases to incur costs reaching as high as $300 million. Furthermore, Disney envisions employing AI to amplify customer support services and foster unique interactions within its iconic theme parks. An exemplar of this concept was displayed in 2021 when Disney...